Form. Launch Party. Was On Saturday, June 19th. @ Village Underground, 54 Holywell Lane, London, EC2A 3PQ, 10pm - 6am
FORM at VILLAGE UNDERGROUND
Saturday 19th June sees the launch of FORM. Although a new kid on the musical block, this fresh young upstart brings you the kind of savvy format you'd expect from a night much older in years. A truly bespoke night, it will concentrate on quality programming, production, ambience and and the kind of line ups you rarely see outside of festivals these days. Sound wise each event will be non genre specific... The main bulk of the evening will revolve around the house, deep house and techno spectrum. But be prepared to hear a few snippets of electronica, funk, hiphop, disco, mashup, classic house tracks, ska and all that goes inbetween.
FORM has been founded by a team of industry veterans. They have been working under various roles and guises within clubland, music, radio, press, technical, production, fashion and creative for over 20 years collectively. Some have even been lured out of retirement to be involved in this exciting new project. The culmination of their experience, enthusiasm and essentially their “contacts” means they can bring you something very special indeed.
This collaboration of people realised there was something lacking on the London club scene, and a massive target audience were not being catered to. The whole of clubland has become saturated with so-called “underground” club nights at present. In reality this format is now so common place that all they bring us is the same old crowds, the same old venues, the same old sounds and the same old experiences – all the while still claiming to be individual. These kind of events also alienate lots of people who like a good night out just by the sheer “cliquey” element attached to them.
FORM wants to shake it up and do things differently. They'd like to give you a night which is thoroughly down to earth and without pretention. The line ups are aimed at the sort of regulars who may not go out every week, but will come out of hiding for nights which strike a chord with them and those which have the premise of something a bit special. The lineups will speak for themselves for each event, bursting with the kind of names that need no introduction. FORM aims to give you what you've been holding out for... A night out with a lovely, welcoming crowd, amazing music, banging soundsystem, eye catching production, and most importantly a night that was actually, for once, worth the effort!
DJs confirmed for August: Norman Jay, Mr C, headiner TBC
ADV TICKETS £15:
Resident Advisor: http://www.residentadvisor.net/event.aspx?169233
here's a FREE and excl X-Press 2 mix the boys created just for us: https://www.yousendit.com/download/dXFVTkZrQXBlcEpjR0E9PQ
And another from Mister Leroy Roberts : http://soundcloud.com/leroyrobertsdj/all-in-my-stride-mix